Good news for The Hills star Lauren Conrad. Her contemporary collection is selling up a storm!"The sell-throughs have been fantastic," said Frank Doroff, vice chairman at Bloomingdale's, told WWD. "We got it in and sold out immediately. We can't get the merchandise on the floor fast enough. It is, by far, the best-selling celebrity line we have. It's so much better than I thought it would be."
Executives at MTV Networks, which backs Lauren's brand, projected it would reach around $2 million in wholesale volume during its first year at retail.
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